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ABOUT US

Workforce Intelligence. Human at the Core.

BOAEX™ is a workforce intelligence firm that helps jobseekers, businesses, and educational institutions navigate today’s workforce with clarity, confidence, and intention.​

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We strengthen professional identity, organizational culture, and workforce readiness through a people-first approach - while responsibly integrating artificial intelligence to support human performance and business outcomes.​

Learn more about The Standard.

MEET OUR LEADER

Experienced and Passionate

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FOUNDER & CEO

Sashanna T. Marsden is a seasoned workforce development and talent acquisition professional with over a decade of corporate experience spanning multiple industries, including security and investigations, information technology, finance, engineering, real estate, and retail. As the Founder and CEO of BOAEX, she brings a rare, firsthand understanding of how hiring decisions are made - and how careers are built, evaluated, and advanced in real-world environments.

 

Throughout her career, Sashanna has worked directly with hiring managers, leadership teams, and jobseekers, specializing in talent acquisition strategy, resume development, interview coaching, recruitment analytics, employee relations, and leadership development. Her experience across diverse sectors has positioned her as a trusted advisor who understands both the technical and human dimensions of workforce success.

 

Having navigated challenges in the workplace firsthand, Sashanna founded BOAEX with a clear mission: to deliver equitable, intelligence-driven solutions for serious jobseekers, ambitious employers, and educational institutions preparing future generations for the workforce. Her work is rooted in a people-first philosophy - bridging human potential with AI optimization to create clarity, confidence, alignment, and lasting outcomes.

 
The Standard.

"Many of the issues we face as a society are due to misalignment and it is heavily reflected in today's workforce."

Sashanna T. Marsden, Founder & CEO

"Every job is an important job, every person willing to work those jobs, also important, aligning the two correctly, the most important!"

- Sashanna T. Marsden, Founder & CEO

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